Marketing

I was driving and listening to the radio last week and I heard an interesting marketing campaign. Apparently, to get people to vacation in Acapulco, the city’s newest campaign to get tourists is to offer...

As staffing and occupancy pressures continue to bring some providers to the brink of closure, more appear to be borrowing a marketing tactic from their senior living peers.

Although around 70% of adults in the US will end up needing long-term care, only 40% have purchased LTC insurance or are planning to, according to a SeniorLiving.org survey. One of the reasons for this...

After a year of virtual existence due to pandemic conditions, the 2021 Senior Care Sales and Marketing Summit takes place in-person Oct. 18-20 at the Green Valley Resort in Las Vegas.

“It’s! a! great! day! at Generic Storage Place! (not its real name)” he exuberated. “How can I help you!?!” I thought it was probably a one-time sales charade, but he turned...

Like any sensible facility marketing director does, I desperately want opportunities to attract attention. Recently, after considering every available option, I identified what I felt was a sure-fire way...

It was not a good sign from the start. The “personal” email stiffly started “Dear Sir,” The first line only validated my gnawing feeling: “I can’t tell you how enraged...

So many times you see individuals who don’t typically get the company headlines hoping to, well, make themselves known and earn some recognition. Nursing home marketers, your table is ready.

It would be reasonable to think that a storm that caused dozens of deaths and the shutdown of federal government offices is a bad thing, a very bad thing. But you would be only half right.

The HCR ManorCare hepatitis C story we ran earlier this week deserves another look, but probably not for the reason you’re thinking. Without meaning to, it forcefully reminded us of the power of...