Responses are now being collected for the 2023 McKnight’s Mood of the Market survey, the unique, award-winning project that gauges the feelings of top long-term care managers.
Skilled nursing owners, operators, administrators and assistant administrators, along with nursing directors and other nurse managers are requested to take the quick, three-minute survey found here. All answers remain confidential and are gathered in aggregate.
Each year, McKnight’s gauges the thoughts and attitudes of these long-term care directors to gain insight into the shifting opinions and overall mood of leadership.
Results are gathered and featured in a series of McKnight’s Daily Update stories, as well as in an upcoming issue of the McKnight’s Long-Term Care News print publication.
The one-of-a-kind research has been given highest honors by respected journalism competitions. In May, McKnight’s Long-Term Care News Senior Editor Kim Marselas was named the nation’s best in the Original Research reporting category in the 2023 American Society of Business Publications Editors awards.
Marselas also was honored for her work on the 2022 McKnight’s Mood of the Market survey and subsequent reporting about it. She produced multiple highly read Daily Update newsletter stories and an expansive print magazine spread titled “At their breaking points,” which delved into nursing home managers’ attitudes and perceptions in mid-2022.
This year’s survey questions can be found here.
