The standard nomination deadline for the McKnight’s Pinnacle Awards is Friday, Oct. 20 — just two days away!

The program, now in its second year, recognizes skilled nursing, senior living and home care industry veterans who are setting new standards, driving change, providing guidance and inspiring others in the industry. The awards are coordinated by McKnight’s Long-Term Care News, McKnight’s Senior Living and McKnight’s Home Care.

“The awards are a great opportunity for industry professionals to nominate colleagues for much-deserved recognition,” McKnight’s Editorial Director John O’Connor said.

Professionals with at least 20 years of experience who still are active in the skilled nursing, senior living or home care fields are eligible to be nominated by others. Self-nominations will not be accepted.

The program offers multiple awards across several tracks.

The tracks:

  • Skilled nursing — for-profit 
  • Skilled nursing — nonprofit 
  • Senior living (independent living, assisted living, memory care and/or continuing care retirement/life plan community) — for-profit 
  • Senior living (independent living, assisted living, memory care and/or continuing care retirement/life plan community) — nonprofit 
  • Home care / home health / hospice — for-profit and nonprofit 

The awards categories:

  • Setting the Standard Award
  • Agent of Change Award
  • Inspiration Award
  • Thought Leader Award
  • Unsung Hero Award

Awards also will given in an additional two categories, covering all tracks:

  • Industry Ally (for elected officials, high-level government administrators, trade group members, analysts, influential academics or researchers, other thought leaders, etc.)
  • Business Partner (for vendors/sponsors that have helped move the sector forward)

In addition, one Career Achievement Award will be bestowed, as determined by program organizers. 

Entries received by the Oct. 20 standard deadline carry an entry fee of $225. Nominations also will be accepted until an extended deadline of Nov. 5, for an entry fee of $285.

Finalists will be announced Dec. 11. Winners will be recognized at an in-person event March 21 in Chicago.

Download the entry kit here. Learn more about the awards and nominate someone here.

Read about the 2023 winners here. Read about 2023 Career Achievement Award winner Bob Kramer here.